Meet the competition methodology

Advertising Budget - percentage, type, cost, Budgeting methods, Media scheduling

meet the competition methodology

There are several allocation methods used in developing a budget. established, the advertiser determines how much it will cost to meet them. Similar to competitive parity, the market share method bases its budgeting. Conducting a thorough high-level competitive analysis is essential to online success. This could include things like knitting groups, forums, meet up groups, blogs and Instead of traditional wholesale methods to bring our product to market. Competitive pricing is the process of selecting strategic price points to This pricing method is used more often by businesses selling similar.

It is your unique message and mission that will make the difference since, assuming the pricing, quality and durability of your apparel items may remain the same as your competition. Get the template now. Take a peek at pricing. Your pricing strategy is going to be one of the most important aspects of your online business — and potentially a competitive advantage.

There are several factors to be considered when setting prices for your products.

meet the competition methodology

The best place to start is to look at how your competitors have priced their products. Be sure to look at their prices across a variety of channels, first Google and Amazon, as well as eBay and Alibaba for the B2B sector. Your target market may be willing to pay more for peace of mind, expedited shipping or just overall website experience. You must maintain profitable margins in order to run your business. You cannot compromise in this arena. Problem solve for shipping.

This guide by shipping experts ShipperHQ will walk you through everything you need to know. Take a temperature check with reviews.

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This is just a no-brainer. Take the time to find as many reviews of your competitors as possible, including everything from product reviews on their website to business reviews on social media to comments left on their blog.

You may see an opportunity to let your customer service shine above the other players in your competitive environment. Community Proud Our Facebook page has almost 16, fans! Our email blasts go out to 7, regular customers. We ship worldwide and offer above and beyond customer service.

Also our rewards program has driven sales to us from customers who normally purchase from our competitors. Our community is our 1 most successful growth tactic. Take a look at all of the social media channels you can think of — including Pinterest, Facebook, Instagram, Snapchat, Reddit and Twitter — and ask: What is their social media presence like overall?

Which social media channels do they use the most? How do they speak with their client base? How often do they interact with their following? How frequently do they post something new? Which social media channels are they missing? Is there opportunity for you there? What are they posting? What percentage of posts are about their business? What percentage is solely meant to increase engagement or gain followers?

Gather Competitive Intelligence: 5 Tactics to Research Your Marketplace | MarketingSherpa

Last but not least, check out some alternative social channels as well. This could include things like knitting groups, forums, meet up groups, blogs and beyond. Also use tools like Ahrefs to gauge the amount of organic traffic your competitors are receiving.

meet the competition methodology

Think Outside the Box to Win Big Online TreadBands growth has happened by word of mouth highlighted with social media, specifically Instagram, to help entice a new buyer. From here people started buying the product, telling their friends and searching online for more info.

We put our efforts in social media to tell the story through pictures and creating a brand around idea of adventure because you can wear a TreadBand literally anywhere. That small difference and the time we took to get in front of people help us grow so much! You could ask for a price list or enquire what an off-the-shelf item might cost and if there's a discount for volume. This will give you an idea at which point a competitor will discount and at what volume.

Phone and face-to-face contacts will also give you an idea of the style of the company, the quality of their literature and the initial impressions they make on customers.

It's also likely you'll meet competitors at social and business events. Be friendly - they're competitors not enemies. You'll get a better idea of them - and you might need each other one day, for example in collaborating to grow a new market for a new product. Listen to your customers and suppliers Make the most of contacts with your customers.

How to Conduct and Prepare a Competitive Analysis

Don't just ask how well you're performing - ask which of your competitors they buy from and how you compare. Use meetings with your suppliers to ask what their other customers are doing. They may not tell you everything you want to know, but it's a useful start. Use your judgement with any information they volunteer.

For instance, when customers say your prices are higher than the competition they may just be trying to negotiate a better deal. How to act on the competitor information you get Evaluate the information you find about your competitors. This should tell you whether there are gaps in the market you can exploit. It should also indicate whether there is a saturation of suppliers in certain areas of your market, which might lead you to focus on less competitive areas.

Draw up a list of everything that you've found out about your competitors, however small. Put the information into three categories: It could be anything from improving customer service, assessing your prices and updating your products, to changing the way you market yourself, redesigning your literature and website and changing your suppliers.

Try to innovate not imitate. Now you've got the idea, can you do it even better, add more value? Your competitors might not have rights over their actual ideas, but remember the rules on patents, copyright and design rights. For more information, consult IP for business.

meet the competition methodology

Attending shows with open eyes and ears can help you gather a ton of great information. On the first day of a show, attendees are excited and exhibitor booths are crowded. Many will be talking, so picking up bits of information can be easy. You can also identify the most talkative people and the people with specific areas of expertise, such as marketing or technology.

Fatigue begins on the second day and really takes hold by the third day. Booths are emptier and exhibitors may appear less enthused, which makes it a good time to have casual chats with them to help gather information.

Naylor has ended up sitting behind competitors on return flights. Animated speaking with a lot of hand motion indicates excitement, so let them talk.

Using someone from outside your company is likely to have added benefits. Build an information database There is a wealth of information online.

You should gather it and build a database that can easily be browsed or searched. This information will prove valuable when starting new projects, or for keeping abreast of the industry as a whole.